While it might seem like some bloggers and content marketers have bionic abilities when it comes to publishing content on their blogs, the truth is that most of the seemingly prolific writers out there aren’t really writing at all. In fact, many of the “how to make a successful blog” guides published by well-known authors actually suggest that the first thing you do in order to be successful with your own blog is to stop writing for it.
So how do you make a successful blog without writing? You do the same thing they do. You buy blog content from someone else (or hire someone like me) and free yourself to work on promotion and monetization.
At first glance, that seems like a pretty easy proposition. Let someone else do the writing. Buy your blog content. Promote and make a profit.
If only life were so simple.
Once you start looking for content that you can buy and post on your own blog, you’ll quickly find that there are plenty of places to buy from. From pages advertising prewritten articles at dirt cheap prices to individual freelance writers charging hundreds of dollars for a single five hundred word post, there is certainly no shortage of options.
Just like everything else on the Internet, if you’re looking to buy blog content, you’re going to get your share of the good, the bad and the ugly. If you don’t know what you should be looking for and you head off in the wrong direction, you’re going to end up with a lot more of the bad and the ugly. And in case you were wondering, the bad and the ugly are going to turn your dream of a successful, money making machine into a nightmarish, money sucking failure.
So with all of that in mind (and just because I’m such a nice guy) here are seven common mistakes that will end up costing you money instead of making you profits when you decide to outsource your blog writing (to someone who is not me).
Looking For Rock Bottom Prices
There are plenty of places where you’ll find blog content at seemingly impossible low prices. Among writers they are commonly referred to as “content mills”.
The bottom line with these types of sites is, much like other areas of life, you get what you pay for. You can’t expect to pay someone less than one cent per word and receive native English, SEO optimized, well-researched articles.
In most cases, you are going to get someone from an Asian or African country where they can (almost) make a living off the subhuman wages you are offering them. They’re going to speak broken English and make all kinds of mistakes with both grammar and spelling. We won’t even get into the research.
In the end, you’ll have to edit anything they give you in order to make it readable. Not only will you be spending money, you’ll be wasting time editing everything they write for you. You’d do much better to just keep your worthless offering of compensation and write yourself.
Good writing is not going to be cheap. Price often depends on several factors like the length of the writing, purpose, research involved, and other things. You don’t necessarily have to spend $300 to get a great post, but you’re definitely not going to get anything worthwhile for $10 either.
Buying Any Article You Like
A side effect of handing the writing off to someone else is slacking off on the planning. Even if you’re not doing the writing, you still need to maintain a direction for your blog content and stay in control.
If you want to make money from your blog, you need to have a plan. Everything that is published, no matter who writes it, should fit into that plan somehow. If you’re just looking around until you find topics you like or leaving the choice of topics up to your writer, there’s a very good chance that things won’t quite fit together the way they should.
Especially in the area of content marketing, you should have a calendar that lays out exactly what you want to do. Not only should it show when you want to publish, but what you want to publish. You should know ahead of time what is going to happen. If you’re picking today’s topic five minutes before you buy it or send it over to your writer, you’re doing it wrong.
Posts Lack Consistent Quality Or Voice
Every writer has their own natural way of writing. This is true even of people who are not writers. Just as every person you know has their own unique way of speaking, they all have recognizable traits in their writing too.
If you’re buying blog content from different places, it’s important to make sure the content you get fits together in terms of the writing or language quality and the voice or tone used in the writing. If they don’t match up, anyone who reads more than one article on your blog is going to think something is off.
Content marketing and blogging rely on trust to create success. Inconsistencies in your content will create trust issues with your audience. It’s really that simple.