Taking Aim At Multiple Targets

The single most important part of content marketing is knowing your audience, or more specifically, your target audience. Everything that is created as part of a content initiative needs to be developed with the target audience in mind. Sometimes though, the question is not whether or not you know your audience, but whether or not you’ve realized that you have [...]

8 Ways To Optimize WordPress For Warp Speed

One of the most important aspects of any web site is the speed at which it loads and is viewable to the end user. Studies have shown that delays as small as one tenth of a second can have an effect on a web surfer’s response to a site. While WordPress is undoubtedly one of the most popular and customizable [...]